Over the past few months, I've been struggling with what names to give my JARS. Every time I called one "the standard" or the "peanut butter," it drove me nuts because of how annoyingly generic it all sounded.

I envied Ben and Jerry's for their Phish Food and Schweddy Balls.

I considered West Village streets, naming them after friends... nothing clicked.

 I constantly use Emojis in place of words, feeling it better communicates what I want to say - in fact, I wish this whole post was in Emojis. Do you not have those few people you talk with exclusively in emoji? oh.
We live in a social media driven, Apple-dominated world; I started JARS through Instagram and therefore decided it would be hilarious to give them names that reflected that.

So yes. My JARS are named after Emojis. Just thought I needed to explain that.